McDonalds Capstone Project For A Ba 490 Business Policy - 3850 Words

McDonald's Capstone Project For A Ba 490: Business Policy And Strategy Class (Research Paper Sample) Content: MCDONALDS CAPSTONE PROJECTStudent NameBA 490: Business Policy and StrategyUniversity affiliationAbstractThis final report for the McDonalds Capstone Project I will present all the information that was discussed throughout the course. This will incorporate together both executive summary, introduction, cultural exchange and marketing strategy. It shall also have strategic audit containing information on environs that will enhance the expansion of McDonalds into Kenyan market.Executive summaryBased on McDonalds great strategies to operate business both locally and internationally, a sign of globalizing the business era, their organization structure have made to conquer the global world countries and ensures that its business activities are run all over the continents.As stated in part one of the project, McDonalds is fast food industry. This company majors on foods which are high quality and lower price. This final part of the project shall address this issues while all sections are combined together, presenting issues regarding McDonalds fast foods and expansion strategies to overseas.Parts 1 of this capstone project identified the McDonalds as the company of choice and Kenya as the country of focus for extension overseas, while part 2 of the project outlined the strategic audit of the company through cultural difference analysis. Part 3 of the project performed a strategic audit on issues of concern that affect the companys vicinity.Therefore, the whole this paper shall cover all the sections addressed in the previous parts, while lengthening the whole discussion.Part 1McDonalds Kenyan expansion strategyMcDonalds establishment history dates back to 1940s, as it started as a just a barbecue restaurant which used to be owned by both Richard and Maurice McDonald. The company was visited by Kroc in 1954, who visualized the opportunity in the restaurant and made use of it as he founded McDonalds System, Inc. in 1955. The company grew fast and rapidly , and by 1958, the company recorded high sales of over 100 million hamburger sold. McDonalds operates globally including countries in the Asia, Africa, North America, Europe and other parts of the world (Gilbert, 2009).McDonalds have extensively expanded their business globally with famous restaurants being operated in countries like Malaysia, Indonesia, Australia, and much more. Their operations are based on the approaches which were developed by Ray Kroc in his partnership in this industry. That is why one shall see most of those operating business and suppliers in the McDonalds sector started through the handshake from Ray Kroc (Kroc Anderson, 2016).Overview of McDonalds growth opportunityMcDonalds was very keen of analyzing the business market before making any step ahead in implementing a new idea. They had to determine the factors which affect the fast food industries and from there; they access on their solutions. Therefore, the following were the major factors that McDonald s had to use as pillars of their success.The first factor was Economic Downturns. The company considered different classes of people before procuring any activity ahead. They noted that people would always consider running for foods in fast food industries considering their bad economic status.The second factor was mergers. Considering the example of both Arbys and Wendys who merged in 2008 as a result of rising rates of unemployment from most of the people, who opted to dine out. Companies decide to merge to increase their customer service and lengthen the operation hours. This was an idea from Ray Kroc, as stated in his business philosophy.The third factor was based on economic recovery. As countries tend to regain and make economic rebounds, some of the food consumers do not view food prices as their concern. Therefore, McDonalds being a fast food industry took advantage of this factor to expand its business globally.The last factor was on commodity prices. The presence less pric ed foods like meats and vegetables make most of the fast foods industries to cut the prices their meals without going on profit loss (Burks, 2017).Country of choice (Kenya)Reasons for choosing KenyaMcDonalds company has extensively expanded globally, covering significant percentages of countries in the world. This is a concern to most African countries, where the company has not greatly invested in it. In 1992, McDonalds opened its first restaurant at Casablanca, Morocco. The company opened another outlet in Cairo, Egypt in the year, 1994. In 1995, Johannesburg also experienced the importance of McDonalds foods as another branch was opened there.According to Frontier Strategy Group, an organization which collects data to track the emerging markets delivered a report on 2014 which placed Kenya at the top most countries that multinational corporations would need to set up their business in Africa.Since Africas economy has been a challenge to the company business, McDonalds has conside red putting plans in place for opening another outlet at Nairobi, Kenya. Over the recent years, Nairobi has been ranked to be worlds fast growing city as far as business activities are concerned. The city forms a hub for the Eastern Africa region, with most of its population being middle-income consumers (KLM, 2017).According to the business daily Africa (2017), McDonalds had previously made a statement to invite the investors to take charge as it plans to open its outlet in Kenya. The entrance of McDonalds will impose more competition to the existing companies like Subway and Kentucky Fried Chicken, who have highly dominated the market of the city whose economy is rapidly growing high. The CEO had signaled that they would expand their markets in Africa but failed to state the exact period for the commencement of their work in Kenya.Kenya is preferred since the research contacted by McDonalds regarding this approach to investing in Kenya, the Africas big food chain supplier, Dominos Pizza had greatly highly attracted a huge population of middle-class consumers creating more demand for fast foods in the city and other parts of the country (Wafula, 2017).Mode of Entry for KenyaIn the business arena, there is a need for companies to be too innovative to survive in the global business competition. That is the reason why McDonalds decided to consider expanding their business to Kenya, targeting to avoid limited growth and development. The strategy adopted for the entry mode would decide on the relevance, and good the business would be at overseas, considering the crucial strategic decision on expanding the foreign market. This is governed by some existing factors that influence the entry modes.The following factors govern the entry modes of McDonalds to Kenyas market. * Internal FactorsHere, McDonalds is a bigger firm controlling very many outlets globally. Therefore, its vast experience in the international market will make it easily adopt the Kenyan market and ea sy to control any risk and profit.Also, the products for the company plays a big role in the foreign market. McDonalds is Fast Food Company. Therefore, it would have attracted more investors while entering into the Kenyan market. * External factorsMcDonalds has to understand first the sociocultural, government policies of the Kenyan people before venturing into its business, which we believe it has already done that. Again, since we had earlier stated that Kenya is already invaded by both Subway and Kentucky Fried Chicken companies, McDonalds has to take these local competitors into consideration before venturing into business and perform franchising. * Desired Mode FactorsMcDonalds have ensured that it remains an owned company and their standards shall remain the same while in Kenya. The company has to ensure that it shares its risks with other branches globally and commit to their resources. * Partnership with local companies.McDonalds have to honor the local companies with the sa me vision in Kenya and partner with them when necessary. This will increase their trust among their customers and ensure no monitoring of other companies with similar services (Kroc Anderson, 2016).McDonalds global marketing strategy.The entry modes to other regions are very necessary. McDonalds had to analyze the challenges in the foreign regions before venturing into long term business. McDonalds has made a dramatic impact on the global market image as it has gained a lot of experience in sustaining its business. Working on ensuring the existence of franchisees in all their restaurants has made it a great marketing strategy for growth.Part 2Cultural differencesAs stated in Part 1 of the project, the focus was on identifying the company and its expansion to overseas. Here, we shall address the companys home culture in comparison to the chosen country, Kenya. According to McDonalds, they have formed a presumption that American corporate system will succeed in the Kenyan market, esp ecially in the Nairobi city.Most Kenyan population does not treasure much on fast foods, with the majority believing on their traditional food, ugali. Kenyan love most energy giving foods, and that is the reason why most of them would prefer taking ugali than burgers. In Kenya, ugali and nyama choma are their main dishes. With the entrance of fast food from Subway and Kentucky Fried Chicken companies has helped to synthesize them on the importance and need for fast foods regarding the rapidly increasing population in the city. ...

Analysis Of Cormac Mccarthy s The Road - 2137 Words

Published in 2006, while America was still reeling from the devastating terrorist attacks on September 11, 2001, Cormac McCarthy s The Road attempts to recreate the emotions of the dire situation by ushering in new masculinity normalcies. McCarthy uses a father and his son to demonstrate the social changes that occurred in America during a time of turmoil. America had to work together in ways it had not before, and this is demonstrated by the father’s assumption of feminine qualities while protecting his son. McCarthy created a reality of his own—one that tracks a father’s loving efforts to guide his son through a landscape made wrenching by the unavailability of food, shelter, safety, companionship or hope in most places where they scavenge to survive. The Road is not just the extinction of a species or a planet; he portrays the humanly experience of the demise of civilization. Fragmented sentences that reflect the processes of sensory perception are scattered through the book and evoke the broken status humankind has found itself in, contributing to the ominous mood: â€Å"In the morning they went on. Desolate country. A boarhide nailed to a barn door. Ratty. Wisp of a tail. Inside the barn three bodies hanging from the rafters, dried and dusty among the wan slats of light. There could be something here, the boy said. There could be some corn or something. Let s go, the man said.† (McCarthy 17) Just the fact that bodies hanging from rafters is put so casually and evokeShow MoreRelatedAnalysis Of Cormac Mccarthy s The Road 2759 Words   |  12 PagesCarter Cox Mr. Crocker AP Language and Composition 1 April 2015 Love In A World of Hate: An Analysis of The Road Cormac McCarthy’s 2006 novel, The Road, is set in a post-apocalyptic world where an unspecified disaster left very few people and resources. The novel focuses on the journey and survival of a father and son, who are never given names, as they travel in search of the coast. They believe if any hope of rescue or a better life exists the coast is their best option. Every day isRead MoreAnalysis Of Cormac Mccarthy s The Road 1470 Words   |  6 PagesHow Effectively Does McCarthy Create a Sense of What a Post-Apocalyptic World Would be Like? Cormac McCarthy creates a sense of what a post-apocalyptic society in the novel ‘The Road’. He does this by including dreams, description of the physical landscape and human behaviour. This helps create a sense of a post-apocalyptic world because it gives us insight into what it looks like and how the people think. McCarthy uses dreams as a recurring theme throughout the text in order to create his post-apocalypticRead MoreAnalysis Of Cormac Mccarthy s The Road 1107 Words   |  5 PagesSetting within Cormac McCarthy novel is paramount to the development of our understanding the theme of the relationship between the sacred and the profane. ‘The Road’ follows a father and son as they traverse through the eradicated remains of North America after an allured to nuclear catalyst. As they venture into this profane world McCarthy wrote, both the father and son see what is truly sacred to humanity, and what is not. We see this theme in many settings, but none as important to the developmentRead MoreAnalysis Of Cormac Mccarthy s The Road 2257 Words   |  10 Pages Cormac McCarthy’s The Road intensely reflects on the importance of relationships as a survival tactic and the struggle to exist as a good person in an immoral world. The relationship between the father and the boy is heavily amplified as the father tries to give his son an understanding of the world he was born into. The father abandons his retelling of history or the past to his son. He struggles to decide if he wants his son to intellectually understand the world or rather survive in it? TheirRead MoreAnalysis Of Cormac Mccarthy s The Road 1492 Words   |  6 Pagesoneself. This is the dark, apocalyptic setting of Cormac McCarthy’s novel, The Road. McCarthy creates a world barren of life, except for the few who managed to survive the unmentioned catastrophe that has left the earth void of all natural resources. The main characters of this novel are an unnamed boy and father, who are doing whatever they can to survive while staying morally good, or as his father s ays trying â€Å"to carry the fire, †(McCarthy) while living in a world of darkness and seemingly badRead MoreAnalysis Of Cormac Mccarthy s Writing Of The Road2679 Words   |  11 Pages Cormac McCarthy’s writing of The Road is an apocalyptic writing that foreshadows the destruction of the world as we know it. The man and the son are continuously on the move, but their destination is unknown. The south represents a safe haven, or second chance for the family to find safety and comfort from the harsh winter to come. In the test Exploring Literature, a symbol is defined as â€Å"In literature, a person, place, or thing that suggest more than its literal meaning. Symbols generally do notRead MoreAnalysis Of The Road Psychoanalytic Perspective : Cormac Mccarthy s Novel The Road 814 Words   |  4 PagesJason Fontillas Jim Hensley PIB LA 10 Paper Proposal The Road Psychoanalytic Perspective Cormac McCarthy’s novel The Road, contains a plot with an underlying meaning beneath the words on the paper. In this post-apocalyptic world, there are many examples of motifs, symbols, and metaphors that can be picked apart and analyzed through a psychoanalytic perspective. It is based on the idea that the unconscious story does not directly express its moral ideas, and does so through subtle clues in the textRead MoreThe Road By Cormac Mccarthy1009 Words   |  5 PagesL’Heureux II, John Lang and Lit Year 2 2/10/2017 Written Task 2 Title of the text for analysis: The Road by Cormac McCarthy,2006 Part of the course to which the task refers: Part 4- Literature, a critical study Prescribed question: How does the text conform to, or deviate from, the conventions of a particular genre, and for what purpose? My critical response will: ââ€"  Show how the text conforms to the post-apocalyptic genre. ââ€"  Show how resources, including basics such as food and water, are a scarcityRead MoreArchetypal Criticism in The Road by Cormac McCarthy Essay1643 Words   |  7 PagesThe universal truths and messages are determined by identifying patterns like character types, storylines, settings, symbols. The Road by Cormac McCarthy is a novel that accurately exemplifies the principles of archetypal criticism. This narrative account associates the characters of a young minor and his father to encapsulate the ideas of archetypal criticism. McCarthy presents the novel by setting the scene of a death-defying journey through a post-apocalyptic wasteland of America. The young ladRead MoreThe Road By Cormac Mccarthy2062 Words   |  9 PagesReid Norberg Period 3 3/18/16 2016 AP Lodestar 1. Title: The Road Author: Cormac McCarthy Date of Publication: 2006 Genre: Post- apocalyptic fiction 2. The Road is a novel written by American author Cormac McCarthy. Although born in the North East, McCarthy was driven to the South West later in his life where he has since based most of his novels, including The Road. The Road tells a story of a man and his son in post apocalyptic America where the weather is winter-like and the ground is

The Great Man Theory Of Leadership - 1173 Words

The Great Man Theory of leadership dates back to the early 1900s where it was strongly believed that great leaders are born, not made. The basic premise of this theory has been contested since the inception of leadership study. While recent studies show some evidence to the contrary, the fundamental principle of the theory does retain some validity. The historian Thomas Carlyle coined the Great Man Theory as he argues the world’s history is simply a collection of biographies belonging to great men (U, 2016). Although referred to as the Great Man Theory, the foundation of the theory is gender neutral. It has more recently been termed the Great Man/Great Woman Theory of leadership, removing the gender associated bias. The lack of†¦show more content†¦Executives, military leaders and senior government officials often possess a similar charisma that empowers them to lead effectively. Although they have all likely attended a slew of leadership seminars and workshops , there remains a certain x factor they all possess. To gain a worldwide perspective on the question born or made, the Center for Creative Leadership posed the question to executives spanning 53 countries. The results indicated a consensus to the contrary of the Great Man Theory. More than half, 53.4% of respondents believe that leaders are made, referred to as â€Å"Mades† while only 19.1% believe that they are born, â€Å"Borns†. Interestingly, about a quarter of the executives surveyed, 28.5%, think leaders are both born and made. (Mascone, 2013) Analyzing further, a combined 47.6% think there is some validity to being born a leader. Thus, it proves difficult to arrive at a conclusion with empirical data in support of either theory. The survey expanded on various leadership topics in an effort to determine what Borns and Mades believe are important characteristics of leaders. Both Borns and Mades believe that leaders should be humane, charismatic, participative and team oriented. Borns are more likely to believe that following protocol and behaving in traditional ways in accordance with the status and position of a leader will make them more effective.

Genetic Engineering Essay Research Paper Genetic EngineeringGenetic free essay sample

Familial Engineering Essay, Research Paper Familial Technology Familial technology is the procedure of manipulating and roll uping a known measure of cistrons from a known beginning, opening the receiver Deoxyribonucleic acid at the coveted point in the linkage. Then uniting the strand of a known sequence of Deoxyribonucleic acid with the receiver Deoxyribonucleic acid of life beings. The protein factories so synthesise the awaited merchandise, which can be used for any figure of intents. For illustration, human cistrons can be transferred to bacteriums and bacterial cistrons to workss. The cistrons selected for transportation normally code for a individual, utile protein like insulin. Some codification for a utile set of enzymes like the 1s needed for nitrogen arrested development in blue-green algae. The pros for familial technology are biotechnology companies were able to mass-produce proteins that could non be easy obtained such as insulin and vaccinums. Another good thing would be the cloning of cowss so more people that are hapless could hold meat at a cheaper monetary value. We will write a custom essay sample on Genetic Engineering Essay Research Paper Genetic EngineeringGenetic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This would be because of mass production doing monetary values to fall. Scientists could turn animate beings into mills to do drugs in their milk and blood. All these are pros of familial technology on how it would be helpful to the human race. Some of the cons of familial technology are that the defence section is utilizing familial technology to do biological arms. Using biological arms could kill many people and get down a war. Another bad thing would be genetically changing worlds, which would intend doing a ringer of yourself. Scientists are non certain if the ringer would come out normal so they would be taking people lives. All these are cons of familial technology and how it would be harmful to the human race. My sentiment on familial technology would be that it should merely be used for assisting the people. For illustration, doing proteins and vaccinums because you would hold more medical specialty to bring around more people. In a manner it doesn # 8217 ; t bother me utilizing it as a arm but every bit long as they find a manner to bring around people merely in instance it is used the incorrect manner. A ground I don # 8217 ; t like it is because I wouldn # 8217 ; T want a ringer of myself walking about feigning to be me when its truly non. This is my sentiment on familial technology. There are many utilizations for familial technology. Some are good and some are bad, but you can # 8217 ; T ever have something that works out good every clip. Scientists are utilizing familial technology to make many things merely to experiment its effects. The armed forces is utilizing it for a arm in the defence of the United States. There are so many different utilizations for familial technology it would be better to merely go forth it entirely, but that # 8217 ; s non up to me.